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Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us

We haven’t made a secret of the fact that we’ve been Exploring the use of AI Marketing tools. (Who in our industry hasn’t?) But back in April, we decided to start pitting our human team against generative AI tools in a series of experiments that took examining the pros and cons of AI in marketing to a whole new level.It’s been six(ish) months since we first started exploring AI in digital...

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This post first appeared on Total Product Marketing, please read the originial post: here

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Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us

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