What is a Website Audit?
A Website Audit is a comprehensive review of all the aspects that affect a website’s search engine exposure. This technical method can provide a detailed insight into any website – its overall traffic and performance – as well as individual page analysis.
There are Six Main Types of Website Audit Factors
Technical SEO
Website Structure
On-Page SEO
Website Content Review
Competitors Website Analysis
Analyze Design and UX (user experience)
Why is the Website Audit Important?
A website audit provides a comprehensive and detailed analysis of a site’s health, performance, and speed. You will notice, but not be limited to:
Website load time and optimal speeds
Areas of opportunity, such as content expansion
Identification of bad things that need to be fixed, such as broken backlinks.
Caution Tip!
Your website must have Google Search Console verification. Once verified, you will begin receiving important update notifications about your website. If you don’t have this verification in place; your will never understand the technical health of your website – and a bad user experience can be expected. This will ultimately lead to your site never ranking in the Google search results.
Smart Tip!
Run your website URL through a site audit tool.
Don’t ever try to do a website audit manually because you are guaranteed to miss important technical items as well as spend a lot of unnecessary time. A good website audit via a tool usually takes 10 minutes or less, whereas manually can be more than 24 business hours.
TThree Key Takeaways
Always run a website audit as you are setting up an SEO campaign – It is an overall health check
Ensure you have Google Search Console verification in place
Use a great website audit tool
Where to learn more technical info – Resources:
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