Using digital marketing tactics, ranking on the top of SERPs requires a lot of work. Having Search Engine Optimization knowledge is one thing, but being able to apply that knowledge effectively is quite another. The right information can help you run a successful SEO strategy. This is when SEO tools come in handy. Simply put, even if you understand the nitty-gritty of keyword research and search engines in general, getting your website to rank on page one of the search results is not easy. There are numerous tasks that any professional marketer must complete in order to study, compare, design, and implement a strategy.
With my digital marketing experience, I’ve discovered and experimented with a number of tools, each of which used a different technique to improve the way you approach SEO. While few have withstood the test of time, there are a select few that I return to time and again. What I’ve done is compiled a list of the most effective SEO tools that have previously assisted me in developing successful SEO strategies. This does not guarantee that you will get the desired outcomes in a matter of days, but these tools will undoubtedly point you on the correct path.
#1 Google Search Console
To increase your search engine optimization, you must first understand how it is doing. Enter Google Search Console. This tool is available for free but that does not mean that it only provides a limited value. Rather, it is one of the most effective tools on this list. This tool allows you to view exactly how your website appears to Google. Not only that, but it will also provide you with a number of tools to help you enhance your search engine optimization. You may use this tool to determine if your website has malware, the type of backlinks you have, the different keywords people are using, and more.
As you may expect, this information is highly important for improving your search engine optimization and website. This tool is simple to use and something that every website owner requires.
Uses in a Nutshell:
- Aids in HTML improvements.
- Helps in improving website’s search appearance.
- Monitor link reports.
- Drive organic search traffic.
- Understand Google’s index.
- Perform a URL inspection
- Get data related to website security and manual actions
#2 SEMrush
SEMrush is a complete SEO tool that offers some amazing features. I personally love the On-Page checker. It shows suggestions and ideas to improve the page based on detailed competitor analysis. And not just that, it displays the terms that people are searching for and the top-ranking content on the internet.
This is an excellent tool for conducting keyword research. It will also supply a wide range of facts. You may even look at what your competitors are doing to see how much traffic their websites are getting, how many backlinks they have, and how many people are visiting because of paid ads. By learning from your competition, you will be able to adapt your own plan and evaluate what is working and what is not.
Uses in a Nutshell:
- Better keyword research
- Competitive intelligence to outrank competitors
- Monitor and manage your organic rankings with ease.
- Create engaging and creative PPC campaigns.
- Increase the effectiveness of your content marketing.
- Create simplified reports that your team will appreciate.
- Get relevant advertising opportunities for your business.
#3 Yoast
Do you use WordPress? If you do, you know it has the best plugins. These plugins help you add features to your website without spending long lazy hours coding. One such tool is Yoast.
I have been using it for a long time and it works amazingly well. It helps improve the visibility of your blog which in turn increases traffic and ranking. It does not just tell you the SEO score but also the readability score so that you can optimize and edit the content on your website accordingly. If you are not using it, you must try. You will find it convenient.
Uses in a Nutshell:
- Helps you to optimize your content for both Google and visitors.
- Consider synonyms and similar keywords to help your page rank higher.
- It suggests you to link to other relevant pages as you write.
- Get a list of all pages that don’t have any other pages linking to them.
- You can download files that give you an overview of your keywords, URL, readability score and/or title. So it’s quite easy to analyse and see what you should optimize next.
#4 Screaming Frog
The world of the internet offers thousands of choices, but most marketers favor Screaming Frog because of its robust website crawling software. In essence, the spider searches the page in the same way that search engine crawlers do. Simply put, it is the closest thing to the Google Spider. This way you get to know how Google perceives your website.
For a site audit, this is the software I choose. Using Screaming Frog’s SEO Spider, I fetch out all of the necessary information. These include robots.txt errors, link errors, server errors, page title issues, redirects, internal links, external links, link rankings, response times, missing metadata, anchor text, URL canonicalization, and so on. The results assist you in analyzing the website and determining where you are going wrong. In other words, it aids in the improvement of your website and the development of a stronger SEO strategy.
Uses in a Nutshell:
- Finding Canonical Links.
- Crawl URLs for a Custom Text.
- Examine the status codes for a set of URLs.
- Helps to identify hierarchy of the pages.
- Identify broken links in your website
- Information about meta robots and directives
- URL Mapping For Staging / Different URL Structure Comparison
- Get page speed insights
- Find image optimization opportunities
- Find links to http pages in your website
- And the list goes on………..
#5 Google Analytics
A plethora of SEO tools are available online but nothing like what Google offers. We’ve already discussed one, this too is very useful. Again, the best part is that it is free. Simply put, Google Analytics is a free digital analytics platform that is currently one of the most used in the world.
You won’t need any other analytical tool after you’ve figured out how to use this one. It’s just that good. I’ve been using it for my websites for quite some time. And I can tell you from personal experience that it is a must-have tool in your arsenal.
Uses in a Nutshell:
- Monitor your online traffic.
- Recognize user behavior.
- Tracking from offline to online.
- Data reports and personalization
- Marketing analytics can help you improve your online advertising.
- Increase your search engine optimization and content marketing efforts.
- Find your target audience and make changes in your advertising campaign accordingly.
#6 Varvy SEO
A lot of people don’t know about this tool. But that does not mean it is not good. In fact, I suggest you experience it yourself before you make any judgments. It generates detailed reports on almost every aspect of your website. Varvy SEO Tool allows you to learn things like how mobile-friendly your website is, loading issues (if any), your overall SEO, and much more. Furthermore, it not only delivers all of this information, but it also goes above and above to ensure that you understand what it is giving you. This is especially helpful if you are new to search engine optimization.
Uses in a Nutshell:
- One of the most comprehensive audit options available online.
- Varvy’s SEO tools help in quick analysis of the website.
- The tools include mobile SEO, page speed, social count, CSS delivery, etc.
#7 Google Data Studio
This another gem by Google is designed to create comprehensive reports on one’s existing data. As a marketer and SEO professional, you must understand the importance of reports. And this tool makes it easier for you to do it effectively. Google Data Studio allows you to connect with Google Adwords, Google Analytics, YouTube, and a variety of other platforms to generate a customized and efficient report. It also helps with the inclusion of features like texts, images, and filters to make the report more engaging and attractive.
Every marketing professional recognizes the significance of reports. So, rest assured this tool will save you a lot of time and effort.
Uses in a Nutshell:
- Access to an infinite number of widget configurations.
- Obtain information from a variety of sources.
- Simple to share Data Studio reports.
- Make reports that are simple to read for everyone.
- Get real-time reporting.
- Create engaging experiences.
- Make use of free Data Studio templates.
Final Thoughts
There are so many SEO solutions on the market these days that it’s simple for customers to become overwhelmed. Although some of the best instruments are expensive, this is not always the case. As you can see, some of these technologies (especially Google’s services) are free. As a consequence, select the most suited tool based on your objectives, requirements, and budget.
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