There were many interface changes for Google AdWords this year but those were not major ones. It was on October 4th that a major update was rolled out
There nothing on Google support blog other than a notification.
As per which
Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budgetto help you reach your advertising goals.
This may scare many of he marketers and advertizers but it is not that Google will squeeze out all the money from your credit card when they double your daily Budget.
Google is always working on providing the most organized information to users. They constantly work on improving every service they provide including AdWords.
So what this Google Adwords update is all about?
With effect from October 4th 2017 Google can double your daily budget on high traffic days.
For example if you have a budget of $200 in a day then Google can increase it upto $400. Now this update affects all budgets no matter they are unique for a campaign or they are shared.
In fact Google always had this right to increase the daily budget. It is just capped to 100% now from earlier %20.
This update works both ways, on high traffic days your budget may shoot up by 100% so on low traffic days it may even drop much below your daily limit. So don’t get scared.
In any case you are not going to spend more than your monthly charge limits.
As an advertizer how will this October 4th Google AdWords update will affect you?
Well this means that you will always hit your monthly advertizing budget and never come under it. This will help you reach your advertizing goals faster.
You Ad will appear more in searches and and your monthly budget will be used to its full potential. So this will produce fluctuations in your daily spend. Some days your ad may be over served and on some days it may get under.
In any way your will see an increase in the number of clicks in a month for your ad as it will be served more on high traffic days.
We are also waiting to see how these fluctuations will affect the daily budget of our clients. We will keep an eye on the accounts of every client for whom we are running Google AdWords Campaigns.
To know more about this update.
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