Digital agency services, whether in the form of digital marketing, design, or website development services, are expensive. 

When you need to pay for them, why, then, would you want to pay extra for separate eCommerce website support services?

Well, depending on the scope of your existing agreements, you might not. 

Then again, I’ve come to realize that for some businesses, eCommerce website support services can be as good for a night’s rest as a rounded meal, a quiet room, and a comfortable bed. 

Finding and Fixing Bugs 

Are you an eCommerce merchant? Are you a coder? 

If your answer is only 50% yes, then you might find yourself up a creek whenever you make any sort of adjustment to your website and it doesn’t come out quite the way you expected. 

Don’t get me wrong. Platforms like WordPress and BigCommerce are extremely user-friendly. 

But at the same time, it is marvelously easy to “break” things. And for someone like me – a writer – it can be very hard to know what to do to put things back together. 

Sometimes when trying to make website fixes, we actually make things worse. I myself am guilty of that.

Google can be a great tool. I’ve fixed basic layout shift issues and coding errors with a quick search of the problem.

But for other more complex things, the consultation of a developer is simply necessary. 

And with eCommerce website support services, you get the peace of mind that there is a developer on call when you need it.

Executing Third-Party App Integrations 

As stated, WordPress and BigCommerce, and even Shopify, for that matter, are fairly user-friendly. 

Even I can install most compatible plugins with a few clicks of the mouse. Most plugins are easy to configure, too. 

But, all the same, there are some that are very difficult to understand, and some plugins, apps, and tools require more technical experience than others to integrate. 

Maybe you don’t want to hire a full-time developer to execute periodic integrations and updates. That’s reasonable. Support services work just as well. 

Coding Custom Apps 

Many businesses require custom or custom-like functionality to differentiate their eCommerce websites.

To be fair, there are some great apps out there that can do a lot, from CRM to automation. But, all the same, if you want a truly custom solution, someone will have to code and test the tool.

Maybe you want an AR app that will let your customers see what clothes will look like on them. Maybe you want a 3D product viewer. 

I can’t read your mind, but I can tell you that neither I nor (likely) you know how to code that. 

But a provider of support services will have developers that will.

Custom Theme Development/Design Updates

BigCommerce, Shopify, and WordPress all offer their users a wide range of free themes. Some of them are very suitable, configurable themes, too, and are optimized for SEO and UX.

They are not custom themes, though, and a brand does not succeed by being like all the rest. It succeeds by being different, unique, and irreplaceable. 

Your eCommerce store’s theme should be a reflection of that. 

Also, open-source platforms like Magento are notoriously difficult when it comes to custom theme development. 

For that sort of job, you would do very well to have an expert on call to provide eCommerce website support services. 

Brand or Logo Redesign Services 

In a sense, brands and logos are living things. They can be constant to a degree while still being mutative. 

If you are artistic at heart or are familiar with popular design tools, you may very well want to take the initiative to redesign, or at least update, your brand or logo from time to time.

But not all eCommerce entrepreneurs hail from a creative ilk. 

Website designers, however, do, and many of them are very well-versed in brand design and management. 

Digital Marketing Audits 

Are you certain there’s an opportunity for growth through digital marketing but aren’t sure which channel offers the best opportunities? 

It’s important to invest wisely. Social media management, eCommerce SEO, and PPC management are all expensive services. 

They are also all very different, and not each of them suits a given industry that well. For instance, some industries are PPC-restricted. Others are so competitive that paid search marketing strategies are the best way to ramp up traffic in the short term. 

That is, there is no one size fits all approach here and getting to the bottom of what will work and what won’t might put some eCommerce managers in too far in over their heads. 

Some eCommerce websites support providers offer free search engine optimization and PPC audits that can help you make wise decisions about where to allocate funds. 

Platform-Specific Expertise 

Just because you know how to make adjustments to a WordPress website does not mean you can fully customize a Volusion storefront. 

Far from it, in fact. The tools and features of WordPress, Shift4Shop, Magento, Volusion, BigCommerce, Shopify, and other eCommerce platforms are all starkly different.

And it takes different skills to manage and customize each.

Rest assured, eCommerce website services come with the peace of mind that there will be an experienced developer on hand with experience managing and customizing your platform. 

Migration Services 

Some day, you may find yourself in a situation in which it is the platform itself that is restricting you. 

When it becomes difficult to make upgrades, quick fixes, and minor adjustments to your theme, it could be your platform that’s holding you back.

The same could be said about making it difficult if not impossible to add new products or accounts, to accent new payment gateways or plugins, or to create product variations. 

When speed, security, and user experience are at stake, it costs more to stay on a platform that limits your operations than it does to leave it for greener pastures.

The prospect of an eCommerce platform migration is a daunting one, to be sure, but some eCommerce website service providers have proven processes that eliminate data loss and can cure your platform-induced headache once and for all.

eCommerce Consulting Services 

Last but not least, eCommerce support services can give you peace of mind through access to experienced eCommerce consulting services. 

What are eCommerce consulting services? Well, they are whatever you need them to be. 

Are you interested in new marketing channels? Wondering if there are any changes you can make to your checkout pages to increase conversion rate optimization? Curious to see how well your website will stack up when subjected to an SEO audit?

A team of eCommerce consultants can answer all of these questions and countless others you might have along the way. 

It’s an open-ended world out there, and consultants can help lend some insight into potential solutions to what your online business is facing, thanks to their experience and expertise. 

Think of consultants like experienced experts you can call on whenever you have a question about anything related to digital marketing, your online store, or eCommerce in general. 

And That’s Why eCommerce Website Support Services Are Great for Your Sleep Regimen

The general theme here is that “a provider of eCommerce website support services will be there to help you when you aren’t sure what needs fixing” and that rings true. 

Running a successful eCommerce business is work enough without having to worry about one-off bugs, integrations, and other website issues.

And that is exactly what a website support partner will be there to help you meet, if, when, and as those challenges arise. 

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