If not, here is why you should.

Nearly 80% of consumers do research online before they make a decision. Before your sales team even knows who Amir is, I am searching all about your service and products online before I make my final decision. Your website is your hardest working sales person, it works 24 hours a day, 7 days a week. It’s so loyal to you that it never takes a vacation or sick time. Sometimes we forget our website is our #1 sales person, our front-line, so its time to make it say I am so 2015, not #tbt 2011.

Humans are quick to judge, sometimes verbally but mostly in our head, its in our nature. Our brains say so many things when we visit a new site. Since my first impression of a website usually happens within the first 5 seconds, your websites sales pitch needs to be on point!

Here are the 3 important S’s to achieve credibility within those 5 seconds:

– SMARTPHONES…You need to be smartphone/tablet ready

51% of search is now processed on mobile. If your website is not built on a responsive design, you can wave goodbye to half of your potential clients.

– SIMPLICITY…Simple is the new fancy.

Navigation is key for your users. Your websites simplicity guides consumers up the path you are looking to drive them. If you drive them with simplicity, the process of looking for what they want becomes pleasant keeping users engaged and hungry for more.

– SOCIAL…Social media is like cake; you can’t live with it or without it.

Active consumers are on social media. Connecting your website with social media allows consumers to touch social media either before or after visiting your website. If your social media is as interesting as your website you can gain an active follower, which is how your #1 sales person now generates new leads.

In conclusion..weather you are a startup starting your new site or an established business looking to refresh an older site, build your new site to be simple, mobile ready, and don’t be afraid to brag about it on your social links.

Amir Shobeiri, nikalabs.com