WordPress is an open-source content management system. It is written in PHP and also using MySQL and MariaDB. Internal Links are links that redirect a user from one page in a domain to another page on the same domain. Internal Linking is crucial in the use of WordPress. It is known to increase organic traffic on a website to the tune of 40%. Internal linking helps users navigate through a website by giving the website a proper structure and also helps in SEO and for Google to crawl your website. Some of the best practices for Internal Linking in WordPress are listed below.

Using a Content Marketing Strategy

It is important to understand that internal linking requires good content. This should not be any kind of content. It should be high-quality content with linking that is relevant to the content. You need to know and understand your audience and what they are seeking.

For example, for a poker player, you would want to focus on poker player news to retain the user interest. Then you need to form a link that would result in the client staying on the page due to interest and the will to explore more.

Don’t overuse Anchor text

Using anchor text is a great strategy for internal linking and it can yield good results. But many websites go overboard and overuse the anchor text. This can even get you penalised. So, it’s better to not be repetitive when using the anchor text. In addition, it is better to stick to the original anchor text without any modifications. Anchor texts are also considered better than using image links for internal linking.

Using Plugins

Manual linking is considered a more effective way of creating internal links because it creates more relevant links. But if you are operating a big website, you may be putting out huge amounts of content daily and it might not be possible to manually link it. In such scenarios, it is recommended to use Internal Linking Plugins. These plugins will go through the content and create links using even the old content on your website.

Using Breadcrumbs

Breadcrumbs are a navigation Hierarchy. They allow the user to keep track of his location on a website. Breadcrumbs are considered one of the must-have SEO strategy for boosting website traffic. Most WordPress themes offer breadcrumbs hierarchy and even Google recommends its usage. Even for WordPress themes that don’t have breadcrumbs, you can use plugins to implement it.

Don’t overdo it

One of the most important things to understand that most websites ignore is that you should never put too many links on the same page. First impressions of a page with too many links is that of a spam website. Users avoid scrolling through such websites and these links end up driving traffic away from your website. It is wise to limit the number of links and to ensure that the links on your page are relevant to the content as well.

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