Netflix co-CEO Ted Sarandos has revealed that the company currently has no plans to enter the live sports streaming market. During the company’s second quarter earnings call, Sarandos explained that Netflix believes it can offer a strong offering for sports fans without having to deal with the challenges of the economic model of live sports licensing. Sarandos expressed excitement about the success of Netflix’s sports-adjacent programming, such as Quarterback and Tour de France: Unchained. He highlighted how these shows have introduced new audiences to established sports by focusing on exceptional storytelling rather than live events. According to Sarandos, this strategy allows Netflix to provide a wide variety of sports programming that remains in-season throughout the year using their expertise in storytelling.