Apple is continuing its strategy of promoting its original content by offering the first Episode of its sci-fi series “Foundation” for free on YouTube. The series, which is based on Isaac Asimov’s classic novel series, premiered in 2021 after experiencing production delays due to the pandemic. While the first episode is already available for free on Apple TV, this move allows a wider audience to access the show without needing to install Apple’s streaming service.

“Foundation” is a live-action adaptation of Asimov’s novels and has been praised for its visual effects and storytelling. The first season featured a strong cast, including Lee Pace and Jared Harris, and season two will see the return of some of these original cast members. There are even rumors that filming for season three is already underway, indicating the show’s popularity and future prospects.

The decision to release the first episode on YouTube is a strategic move by Apple to attract new viewers to the series ahead of its second season premiere on July 14th. By making the episode available for free on a widely accessible platform like YouTube, Apple hopes to generate buzz and interest in the show, potentially driving viewership and subscriptions to Apple TV.

To further engage with fans, Apple will also be hosting a live Q&A session with showrunner David Goyer after the episode airs on Monday. This provides an opportunity for viewers to ask questions and gain insights into the making of the series, further deepening their connection to the show and its creators.

This marketing tactic is not new for Apple, as the company previously released the debut episode of another sci-fi series, “Silo”, on Twitter. By leveraging popular social media platforms and streaming services, Apple is able to reach a wider audience and build anticipation for its original content.

With the increasing competition in the streaming industry, Apple is constantly looking for innovative ways to stand out and attract viewers to its platform. By offering free access to compelling shows like “Foundation” on platforms like YouTube, Apple hopes to position itself as a compelling choice for viewers looking for high-quality original content.

As the streaming landscape continues to evolve, it will be interesting to see how other companies respond to Apple’s marketing strategies and whether this approach proves successful in driving viewership and subscriptions. For now, fans of “Foundation” can look forward to watching the first episode for free on YouTube and immersing themselves in the futuristic world of Isaac Asimov’s novels.