Everyone from geeks to CEOs is on the data bandwagon. For a CEO today to say,” I don’t want to invest in data and analytics” is the same as him saying I am not interested in our customers. The real question is not whether you invest in data or not. What matters most is what I call return on Data Investment. The main objective of BI is the ability to turn raw data into actionable insights. How can these insights be used to support sales, marketing, finance, and company executives make healthier decisions?  Sandyapps BI Consulting Services let you explore how Big Data…