In fall 2022, Apple will roll out its latest operating system for iPhones (iOS 16) and computer devices (MacOS Ventura), which will support brand indicators for message identification. Companies will now be able to display their logo in more than 80% of recipients’ inboxes

68% of consumers rank brand recognition as the foremost factor in their decision to open emails.

Of course, Apple hasn’t officially announced anything yet about the change (at least, that I’ve seen). But it’s come to light that the tech giant is planning to follow in the footsteps of Google, Yahoo!, Fastmail, and other major email providers in its fall 2022 OS release by supporting BIMI in its native Mail app and iCloud accounts. Using a verified mark certificate (VMC) in combination with BIMI is how you can make your verified trademark logo display in recipients’ supporting email clients.

But what does this upcoming change mean for you and your brand? If your organization wants to reach customers using Apple mail apps (or Gmail, Yahoo, etc.), then you’d better pay attention.

Let’s hash it out.