In recent times, it has been established that having a fine website is not good enough –what you need is not just Web Development services, rather a web development company in India that can also provide better results on SERP. The importance of good web development by website developers in India cannot be overlooked. Having a good web development goes further to ensure your website is ranking on search engines.

There are a number of ways by which Google decides the sites to be ranked by search engines which is to be greatly considered during digital marketing services. Getting to have your website ranked is not very simple and the web development has a very important role to play in ensuring you website displays on the search engine result page. Below are some of the things your web development service provider should do in order to ensure better search engine results.

1. Check the speed of your website

It is required of eCommerce web Development Company to ensure optimum speed for the site at all times. A slow site has much lower chances of making it to the search engine result page. One of the most important features required by Google in order to produce good search engine results is the speed of your website. Hence, you should make use of only web development services that can assure a website with good speed. There are a number of sites that can help you check the speed of your website.

2. Ensure your site is mobile-friendly

According to statistics, an estimated 60% of most searches are done with a mobile device. Ensure your web development company in India allows for easy transition from web to mobile as a great number of people use mobile devices. Inability for your site to transit into the mobile view can drop your search engine chances by a whole lot. Web development services knows the importance of a mobile-friendly site in SERP and as such should always ensure your site is optimized and can be viewed on mobile devices.

3. Make navigation easy

Navigation has a very important role to play in the search engine results of your site. The aim of Digital marketing services is defeated when a site’s navigation seems complex. Improving your site’s search engine results requires easy navigation. Website developers India can help out by building up clear links to all your websites sections. Search engines find it difficult following images and gifs so plain and simple navigation would definitely bring better results.

4. Track and measure suitable metrics

There are some very vital metrics which requires tracking in order to check the performance and determine what needs to be improved. Factors such as the organic traffic, organic traffic conversion, keyword ranking are some of the vital things to put in check. To achieve better SERP results, you can ensure your web development company in India sets up an SEO dashboard to track all the metrics at any time.