The trend of online shopping is growing day by day. Packaging is becoming the key role player in delivering your products safely and communicating your brand message to the customers. Subscription boxes are usually used by e-commerce businesses for the delivery of niche products. Subscription boxes with creative custom packaging are an effective marketing strategy. Custom packaging ensures authentic presentation of your subscription boxes that deliver products as well as brand identity to your customer.

Your boxes should deliver a complete understanding of what you and your subscribers share in common.  It is important to consider your packaging because it can improve customer experience and can return more business. When it comes to the packaging of subscription boxes, eye-catching display and creativity that sets you apart should be on your list. Here is the ultimate guide on how you can effectively design custom subscription boxes.

Focus on the Basics

You have started your subscription box business with a heart full of love for your subscribers but, that is not going to be enough to drive business. You have to do something with your dull and boring boxes so that the packaging expresses the care and effort you put into the product and your subscribers. You can improve the appearance of the boxes and experience of the customers with custom packaging. Custom Packaging can make it possible to add value to your subscription box; start by adding your company information and move on to creative colors, shapes, and visuals. Start the process step by step until you become a Custom Packaging Pro.

Different Types of Materials

Once you have started the custom packaging for your subscription boxes, it’s time to choose the perfect material for your box. Cardboard Packaging is usually the first priority for the e-commerce subscription businesses. It is the cheapest of all and the most common material used for packaging. Cardboard is also perfect if you want it to be recyclable and reusable. There are many other materials available like Kraft, white and Kemi white boxes which have their own significance for subscription packaging.

Choose the Right Size

It is always important to choose the right box size. It can greatly influence your budget in the form of extra packaging material and shipping fee. The simplest advice is to choose a box that which compliments your product. You can improve the presentation of your box by knowing the exact size, quantity, and dimension of your product. Always play smart as the size of your packaging can help you save dollars.

Distinctive Brand Identity

The competition in subscription box business is growing day by day as more brands are getting aware of the benefits of this emerging industry. But the one way to stand out in the crowd is to create a unique brand identity. You can make your subscription box packaging memorable by connecting with your customers. Focus on your brand message before starting the design process. Integrate brand message into your custom packaging to make your marketing easy and entire customer experience more enjoyable.

Design & Packaging

After you have made a decision about your brand identity and vision, now is the time to focus on material, size and branding details. It is time to create a delectable design for your subscription boxes. Try to adjust your packaging design according to the dimensions of your box. The material should also be compatible with the design and should be printable as well. Get creative with colors, typography, and images.  Put all the important information and your logo on the front clearly for your subscribers to see. You can also personalize the design by adding a little humor and a small thank you note.

Inner Packaging Matters

Inner packaging is what most of the subscription businesses overlook but you should not repeat this mistake. Custom packaging goes beyond than just decorating the box. How you present your box from the outside and protect your product from inside also matters.  Work with the inner packaging of the box to arrange your product and to make your box more user-friendly. If your product is fragile you can use inner paper, packaging inserts and bubble wraps to provide the needed protection. You can also add personal notes to make subscribers feel special. Keep the inner packaging simple, nice and fun.

Research & Save

Saving money with subscription box packaging is always tricky. Experience and research will help you identify elements that can help you save money. A few suggestions are also provided below. Type of printing method you choose, helps you  save cost or exceed your budget. The box material can also influence your budget as the white box is costlier than a brown box. Always make sure to purchase in bulk to save some extra cash. Always choose recyclable material for your packaging as it is environment friendly and also helps save cost when new materials can be manufactured from old ones. You can also take advantage of free shipping supplies.

At the end of the day, both inside and outside of the box matters. Custom packaging is the answer to taking your brand and product to a whole new level. Always start with the basic and everything will fall into place automatically.

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