Marketing is accountable for the success and growth of the business. It is very important for sellers to keep on marketing but in right direction to make the shoppers coming again and again to visit the Store. The newly introduced Shopcode by Shopify is a great help for the sellers to market their products in various ways. The Shopcodes app is free for all Shopify sellers.

On scanning, Shopcode will take the customers directly to a product in the Shopify store. It saves time to a great extent and makes shopping comfortable as well. The ease to shoppers makes them keep on visiting the store. Sellers can use the Shopcode in many other ways to enhance the marketing strategies.

Incorporating Shopcodes to Product Packaging

Incorporating Shopcodes into product packaging will help the Offline shoppers to scan them to learn about the products.

Existing customers can make repeat purchases by scanning them to go directly to checkout on mobile with all the accelerated checkout options like Apple e Pay and Shopify Pay etc.

A special discount code can be attached to Shopcodes to reward the customers for their loyalty. 

Using Shopcodes at Events, Pop-Ups, and in Retail Store

Availability of Shopcode offline can help the customers to quickly purchase or learn more about a product. By displaying a Shopcode on the windows of retail store can sell better. Even when the doors of the shop are closed to customers, the Shopcode will direct them to Shopify store to complete their shopping.

During an event or pop-up where inventory space is limited, customers can scan and purchase through a Shopcode easily. It encourages shopping anywhere offline without keeping  inventory on hand.

Incorporating Shopcodes in Package Inserts, Offline Ads etc

Shopcodes can be used in any offline advertisement.

Sellers can promote other products, partnerships, or discounts with packaging inserts, posters, and other offline marketing materials. In-place of manually typing in website’s URL, shoppers can be taken directly to the product in Shopify store instantly.

Shopcodes bring the ease of using QR codes to the way we conduct e-commerce offline. It makes mobile shopping easier than ever.