As marketing your business online continues to evolve and grow and today more than ever Social Media is an important part of your online marketing strategy for business growth. The reason to use social media platforms to engage your audience and reach your customers are many and I am going to discuss a few of the reasons in this blog post.

Firstly, I want to ask, Are you still not sold on social media as a great way to boost your business?

Social media websites like Facebook and Twitter are extremely important for any kind of business whether an online business or a traditional business operating offline.

There are a number of benefits to using social media sites, of using these type of websites, so if you are not using these sites, it’s time to get on board.

Let’s see why your business could benefit from social media?

Why do social media manager spend countless hours planning, posting, testing and perfecting their social media presence?

Facebook

• There are over 3 Billion users, and 2.1 Billion users use social media sites.
• YouTube has more than 1 billion users, more than a 1/3 of all web users. Each and every day web visitors view hundreds of millions of hours on youtube that generated billions of views
• Facebook has 1.4 Billion users more than 47% of all the people who use the internet. 4.5 Billion likes are generated on Facebook and 75% of Facebook revenue comes from mobile advertising. 936million Facebook users login at least once a day and 52% of marketers find customers using Facebook.

Click here to sign-up to Facebook

Twitter

• Twitter has 316 Million active monthly users that produce 500 million tweets each and every day.

Click here to sign up to Twitter

Google+

• Google+ has 363 Million users that hit the +1 button 5 million times each and every day.

Click here to make a gmail

Pinterest

• Pinterest has 100 Million users, 85% are women. 47% of Pinterest users purchase a product based on “pins” with an average sale being £45. The content? 67% of pinned content is from a business site and 82% of Pinterest users would rather follow a brand than a celebrity.

Click here to sign up at Pinterest

These stats are just one of the reasons to use social media to market your business. Hopefully, this illustrates the reach that social media can have on your business, be it online or offline. Here are some more reasons why social media should be a part of your business marketing plan.

Build relationships on social media.

Social Media sites allow you to reach people at a much more personal level. Many social media marketing experts explain that social media is about relationship building, that as a side effect brings about conversions for “Calls to action” when you connect with people and they connect with you, they are more likely to follow your brand and buy your products and services.

• No matter what products and services you offer, Your customers are on social media. People are increasingly using social media sites to find products and services, and brands they love. Customers use these sites to connect with local businesses.
• No matter what your business is, people are looking for what you have to offer. Offline businesses can also leverage these social media websites to offer discounts and promote their products and services and exclusive deals.

Social media platforms give you the ability to communicate directly with your customers, which is an absolutely priceless opportunity. When customers follow your business your updates and posts and other content appear in their news feeds. Social media gives your customers a place to contact you and allows you to have authentic conversations with them.

Social media allows you to show off your best content, highlight what your business has to offer. You can use text, images or videos or all of the above. You can tailor your marketing campaign to present and impress your target audience with the very best content, products and services.

Tailor your campaigns through social media allows you to meet many objectives including.

• Building brand reputation
• Customer Engagement
• providing a better customer experience through the valuable information you share.
• Reaching your marketing goals.

Reliable Traffic

Traffic. We all want traffic and need traffic for our business to survive online. Everyone is clambering for the front page of search engines as that is where most people hit website links. If you are on the first page of Google or Bing for your keyword and phrases you will automatically get organic traffic to your website.

It is very difficult to get organic traffic to your website without months and months of hard work on your website and a simple update from Google can wide your website off page one altogether.

You can use social media! Social media can bring you a steady stream of reliable and ongoing traffic to your website and blogs, without having to worry about that someone will come along and wipe you off the face of the earth.

One of the greatest benefits of social media is that you have full control of what is presented about your company,  brand and website to your target audience. You can tailor your marketing plan to meet your specific goals and not leave anything to chance.

The tonnes of tracking and testing tools available online allow to enhance and tweak your campaigns as you need to constantly improve your efforts to boost your conversions.

Get started.

It takes the time to maintain a social media presence, so set time each day to post content, answer questions and reply to messages, reply to comment and interact with other businesses. For the best results make social media apart of your daily routine.

There is really no better time than now to take advantage of social media platforms and making the most of what they have to offer. If you have an online business and do not have a social media presence than you are behind the times.

There are many expert guides to get started and educating yourself on the intricate process of social media marketing is essential to your overall success.

There is also an option of hiring a social media marketing expert. Take time to choose a competent professional. it’s not cheap. There is lots of time involved but it may be well worth it when they bring results to your business.

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