When you're trying to assert your eminence in a field of Business on the Internet, there are a few design decisions that you need to keep in mind. Aside from just making your website plainly accessible and reasonably attractive to look at, the finer points of UI Elements and the littlest details on the UX front often come together and paint a radically different result when organized correctly. Believe it or not, you probably should sweat the small stuff. It's not hard to guess that today's design trends favor a clean-cut, hard-lined appearance that keeps with the contemporary utilitarian style of a confident business that knows what its clientele is all about. Bold colors, powerful backdrops and a stately lack of borders can forge an image of utter liberation � an appeal to the psychology of today's people for sure. Of course, choosing the right colors is important as well since different mixtures send different messages and evoke different responses. Still, a frequent problem of today is the ignorance of subconscious psychology. For example, when setting up or modifying your e-commerce web page, you're recommended to order your UI elements from left to right, reading like a book. The order of these elements should be arranged by relevance, keeping the most important materials to the left with the less meaningful stuff off to the right. This is because your visitors will naturally read site content from left to right, and you want them to see options like Home and Shop before entries such as About and Contact Us. There's also a phenomena known as the serial-position effect that's at play here. This effect describes a facet of human psychology wherein subjects are less likely to remember items in the middle of a list as opposed to the ends. This has many speculated causes, one being that elements positioned in the middle of a serial list feel more crowded and overwhelmed to the viewer. On that note, you can further help reduce the impact of this phenomena on your site by keeping the elements open and easy to scan. This will reduce the conscious and subconscious stress on visitors who check out your page, which means they're more likely to return.