Lawyers are seen as important pillars of the society. People need lawyers to help them through some of the most difficult times of their lives, and building trust is very important for law practices. Just like with other businesses that thrive on trust, law practice thrives on a solid relationship built on respect, credibility and trust.
Statistics have shown that the decisions of a good number of people are based on perceptions they build from reading blogs. 77% of people on the Internet read blogs, an according to a 2016 survey, only about 25% of law firms have blogs. This leaves a lot of space to be filled by firms who are yet to establish blog sites.
With a blog, the possibility of converting leads to clients is hastened. Prospective Clients get to build a relationship with the firm and find it easy to become clients. Although there is the assumption that a law blog can create liabilities, especially as law is a highly regulated professional, a blog can be properly run to create much-needed trust and relationship.
Running a law blog requires a proper balance of professionalism and credibility. We have put some tips together for running a law blog.
Blog about issues that interest your target audience
The essence of a law blog is to get the attention of prospective clients, and they will only get to know of the blog if its content gets their attention. Blogging about topics that will interest your potential clients is a great way to get them interested in your blog and ultimately your law firm
Blog about general legal issues
Although, it is not advisable to offer specific Legal advice on a blog, blogging about everyday legal issues in plain words is a great way to establish credibility and build a relationship with your prospective clients with a blog.
Insert a disclaimer on your blog
It is easy for readers to assume blog posts as Legal Advice, and a disclaimer protects against such assumptions. This is important to insert a disclaimer that informs readers that the blog posts are information and not legal advice, and this should be done in easy-to-understand language.
Ultimately, a blog gets more potential clients to pay attention to your website and your firm, and starting a blog is worth considering, especially with the lack of sufficient law blogs.
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