What is website traffic?

By definition website Traffic applies to internet site users who navigates through a collection of interlinked web pages that are accessible from the same URL. The website traffic is quantified by the total number of people who check in the website. It is also a general method to determine if an online business is able to attract prospective customers.

Website traffic is essential but not the sole determinant factor as far as ecommerce is concerned. Back in the days quantitative measurement of this was initially seen as the most significant factor responsible for making a website well known because other unit of measurement are not yet in existence. As the shrewdness of digital marketers increased, ascertaining a internet site became more complicated than what it used to be.

New way of analyzing web traffic

Business analyst no longer use the population of website visitors alone to quantify internet site users. Other factors has been put into consideration some of which includes;

Time spent by users on the site- having large amount of visitors is useless if the users spend lesser time than required. Things such as how a internet user navigates through the website and time spent on a page gives an insight into their reaction towards the site. For instance if a user navigates in an irregular manner then leaves the page it probably means he or she doesn’t like the contents.

Buyers– traffic is also measured by the percentage of people that visited the site and confirmed an order. It not a matter of having high rate of visitors but the appropriate audience. Calculating the number of prospect that actually purchase their product determines whether an online store is making progress.

Estimated price to invite a prospect– Some internet site do not pay to generate traffic buy others lean towards paying prospect to encourage them check in their website to propel their business forward.

How the system keeps data about website traffic

When a prospect check in a site, their device transmit information to the system dedicated to running the site’s programs. The web page consist of a certain number of separate documents. The internet site server shares each document with the visitors’ web browser where they are translated to machine code.

A dedicated system for running site’s programs gathers all demands from a web user. This gives the adequate information required to know if the site is generally accepted and which page has the highest audience.

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