Average order value (AOV) is considered as a metric for retailers. It defines the amount of money a customer spends each time they place an order. As a NetSuite development company, we are going to discuss some ideas to keep your shopper engaged and adding to their shopping cart.

Set free shipping threshold

The first tactic is to offer free shipping on orders which are slightly more than your current AOV. Here ‘slightly’ is mentioned because free shipping is a tricky subject. 40% of customers are willing to buy more items if they qualify for free shipping. But there’s also a lot of research to suggest that the lack of free shipping is the biggest reason for cart abandonment.

Offer discount on minimum purchase

So, you are thinking to extend that generous 20% flat Discount to clear all your dead stock? need to Improvise. Tell them they will get the discount on a minimum purchase of $50 or $100 or whatever figure sufficiently makes up for your lost margins in giving that discount. Give some, take some.

Related Items

Don’t just sell them the one item, list all the accessories that are likely available for it. Club them all and make a combo pack which is going to be profitable for you.

Correlated items

Items indirectly related or similar in a way may attract customers. Customers who bought ‘x’ also bought ‘y’. Either way, show them something else they might like and they may take you up on it.

Recently viewed Items

Instead of them collecting the details of browser history or back button, keep their recent history of the current page.

Show them cross-selling option

Purchasing that 500GB Windows 8.1 laptop? Would you need a laptop bag with it? Or perhaps a USB drive? This is precisely cross-selling. Soft selling complementary or additional products to a customer.

Loyalty programs

Set reward points they get for spending, referring a friend or sharing on social media, as well as offers they can’t find anywhere else. Last SuiteWorld with the Clutch solution which seems to integrate well with NetSuite.

Subscriptions

All businesses like Subscription Business model, how they increase customer lifetime values.

Do’s and Don’ts

1. Don’t implement all these tips at once.
2. Do A/B test these strategies to find out what works the best for you
3. Do keep a balance between discounts offered and your profit margin

Conclusion

At Matrix Marketers, our NetSuite developers believe in the loyalty programs and find new ways to engage the existing customer and ensuring that the customer comes back after every purchase. Increasing average order value is one such step. Suite Commerce has many other features which can help in increasing online sales. To implement Suite Commerce business solutions.