The popularity of your website depends on the framework you choose to build the web Application. The development, deployment, maintenance, marketing are known as an integral part of the web project. Easier the development, better the quality of the app.

To incorporate the best platform in application development is a topic of research in itself. Some new languages like Ruby on Rails, NodeJS, AngularJs, etc. are used for the latest web application development. For a faster and easier web application development, Ruby on Rails is one of the options.

To name some others, that are built with Rails -GitHub, Jobster, Kickstarter, Shopify, Scribd and other popular websites that have been developed using ruby on rails.

In this post, we are mentioning some of the benefits of building CRM application using Ruby on Rails. The advantage of using Ruby on Rails development is to add plugins in an efficient manner to provide advanced functionality.

Contact Management: The company and user section can be managed separately. In ‘Contacts’ user can add and create the company with company name, email, company size, website, country & phone number. Along with regular member’s associates can also be added. The user can also edit and delete contacts from the contact manager.

Lead Management:  The lead is generated by creating a section user to add and create new leads like contact name, email, country, and phone no. In a case of non-availability of contact name, individual contact will be created associated with the leads. The user can also set the priority and type of lead for the specific lead.

Sales-Lead by Task Management: In task management section user create the new task with task information like task title, task details, task start and end date and can assign the task to a member. The user can also set the task priority and sent the email to assigned users.

Tasks-Page using Sales Flow Boards: It’s important to know where your leads are (at this moment)– not only for you but for the entire team. It might be that the lead that came as ‘New’ last week might have been turned to ‘Need to send Quote’. This Kanban Visualization makes the sales pipeline management transparent. On top of that, you can also drag-n-drop lead from one stage to another with ease.

Lead- Website Integration: Contact form on your Web page can be integrated to so that anyone who contacts you can be placed as hot leads at one place. That’s how easy it was to make the cumbersome process of writing the information of a hot lead to the CRM.

Some of the benefits of Ruby on Rails in CRM applications are;

Track the progress: See your marketing campaign and track by keeping knowledge of lead and sales which can be easily traced in Ruby on Rails applications.

Review Customer Interaction: You can keep track of every log file, chat or live communication to maintain customer retention.

Store Client Information: Reliable and secure CRM applications can build Ruby on rails in which the user information is kept confidential yet the general offers are implemented on the entire customer data which can be useful for future marketing.

Build effective strategies: A ruby on Rails application provides full insight to view each and every section. As a strategy and a policy. Is always based on research of existing data.

Make Substantial savings: Since Ruby on Rails is scalable in nature. The applications build uses the most compulsory functions in Ruby on rails to use the proper ratio of resources such that the applications can be secured.
Conclusion:

Ruby on Rails development is the backbone of today’s applications and it’s going strong each day. Every year the community of Rail lovers is increasing. As CRM is an important part of customer retention policy, it is advisable to look for the solutions mentioned above. If you are still not having and independent module of CRM application on your website, then contact our Ruby on Rails development services and contact immediately to build scalable applications.