Not necessarily only major brands can have Mobile apps, smaller businesses are also in the race to develop or launch their mobile apps soon. We live in the mobile era, where mobile apps are considered as the must-haves and every Smartphone can be seen with 20 to 25 apps installed. How many of these apps a user is going to run on a daily basis. How many of these apps actually have the capability to stand out from the rest.  

Well, the competition is tough, make sure you get in touch with the best digital agency in Dubai that specializes in mobile marketing and can develop the app of your dreams for you. For a successful mobile app, it is important that it delivers stunning user experience, and it can be possible with your app if you avoid these color mistakes. Pay close attention to the color tips to know how important it is to change the look and feel of your mobile app.

1. Colors making the text unreadable: Not every color offers up to the mark readability standards, seek help from a mobile app design company but don’t force them to use an unreadable gorgeous color just because it’s your favorite.

2. Choosing colors that don’t go with your brand: It is important that everything goes seamlessly for your brand. Even the color scheme in the app should be exactly the same your brand has on its banners, logos, and website.

3. Choosing colors that distract rather than drawing attention: App development skills of any digital agency Dubai reflect in their ability to understand complementary and supplementary colors. Perfect color combinations are important to attract users to the UI element in your app.

4. Ignoring the color psychology: When an app is designed by keeping the preferences of the target audience in mind, you can’t avoid their color interpretations. In some cultures, red is good; others don’t like it. Few cultures believe purple means mourning, and black is not interpreted with the same meaning in every culture.  So, keep the psychology in mind while selecting the color palette. 

5. Overlooking the importance of platforms: when developing an app for Apple products keep in mind the color scheme of iOS, and don’t use the same color palette for making the app for Windows platform the OS has its own identity and color scheme, try to follow it.