You know every aspect of our lives – politics, work, being in touch with friends, breaking news to name a few – is influenced by the Social Media. As per Pew Research, more than 76% of internet using US adults is active on one or more social networking sites. Its growth is on a rapid rise path.

Marketing on social sites is now a critical strategy for small or large businesses. Are you thinking about how social media can be hard? Yes, it is very critical if your business name is a brand for customers. While it gives you new and exciting ways to be engaged with your customers, the changes need us to be able to learn fast and agile.

Some of the businesses take marketing on social media very easy and hence, they make mistakes. You know these mistakes are very common and you do not have to make the same. Always stay away from the three mistakes that are as follows:

Having no defined goals

Some of you (the businesspersons) take marketing on social media very easy and treat it like handling their personal profiles on social networking sites. This is the biggest and most common mistake.

You need to keep yourself away from making such a mistake, if you want to excel on social sites. Before you start your marketing campaign, make a solid Social Media Marketing strategy and stay stick to the plans of that strategy.

Not using the strengths of your platforms

Most of the businesspersons forget to differentiate the social networking sites like Facebook, Twitter, LinkedIn, Instagram, etc. They treat all of them in the same way. This is a blunder.

Here you need to know the different use of these popular social platforms. Identify the use and treat the platforms accordingly. Never use LinkedIn for marketing purpose if your business is B2C, but not B2B.

Leaving on autopilot

Some of you leave your social marketing on autopilot, as you do in blog posts. It is also a type of blunder. Stay away from making these mistakes.

How to avoid the mistakes

I know you make these mistakes, as you have no proper knowledge on how to market your business on social media. The best way is to hire a professional Social Media Marketing Company after conducting an in-depth research on the Internet.