SEO stands for Search Engine Optimization. It is a tool that is used for making your website rank higher in SERPs for search engines like Google. Certain factors will be the main points in judging if your website is optimized to its full potential and deserves a higher ranking. These factors keep on changing frequently with the preference of audiences and what they search for. There are several professional SEO agency that can help you optimize your business.

SEO has been a huge factor in the expansion of businesses for many years. But every year search engines like Google keep on changing their SEO guidelines. It is hard to keep up with all the trends sometimes. But it is also a necessary part of the online presence and visibility. Everyone wants visibility for their business on search engines.

This visibility will help you change potential prospects into buyers. As we are about to enter a new year, there are already changes to be made in the SEO. So you would have to optimize your content accordingly. If you are clueless about it, here are the top SEO trends to look out for in 2022.

1. Voice Search

Google recommends through its ad campaigns that a Voice Search will play an important role in searching. It is only fair because it is accessible to everyone, people who may not know any language properly, have difficulty searching through typing, etc.

Hence, with Google voice search, you would have to be prepared to include long-tail keywords or phrases on your website. Also, people now use voice assistants like Alexa, or Siri to search for several things. So your website must be able to cope up with voice search.

2. Ranking for E-A-T

The E-A-T theory by Google has been given a lot of importance. E-A-T stands for

• Expertise
• Authoritativeness
• Trustworthiness

In 2018, Google had made it clear that they would consider the quality of the website over-optimization through too many keywords. The quality of the website is judged upon the above three factors. Making use of services like WordPress SEO service may be beneficial to you as they have different plug-ins for making your website SEO friendly.

3. The Impact of AI

This one is a fresh factor that will be a factor for SEO. AI, also known as artificial intelligence, is becoming popular across industry verticals. Marketers can take the help of AI for SEO and understand their audience and their needs better. SEO analysts can use AI for better content strategy and optimization.

So AI is a good ranking factor for your website. If you are not familiar with AI and have no idea what to do, a professional SEO agency will be of great help in optimizing your content. Behavioral checks of the customers through AI would be faster and more reliable than any manual checking.

4. Mobile-Friendliness

We all have access to our mobile phones all the time. So naturally, at any time it is easier for us to search through our mobiles than desktops. In fact, in 2020 the number of mobile searches surpassed the searches from desktops. Mobile indexing was first announced by Google in 2018. This means that Google will be looking for the websites given on mobiles for indexing i.e. ranking. Every website that came into existence after mid-2019 will automatically come under mobile-first indexing.

For businesses, it means that they have to make a website that is compatible with both mobile and desktops. The things which may work on the desktop will not necessarily work on mobiles. For example the dimensions of both the .. are different. Your website should be working for both screens. People would not wait as much for the website to load on mobile when compared to desktops. So faster loading is also a factor for a mobile-friendly website. The text should be bigger and clearer, the CTAs easily clickable, etc.

5. Video Content Over Textual Content

We have all seen the evolution of video apps like YouTube and TikTok. People are preferring to watch videos over reading content. So this makes video an important factor for a good SEO marketing strategy. Instagram also introduced reels and Facebook watch for Facebook. Every app has a video section and therefore a video will help you rank better than texts. If you include videos on your website it will help you rank better in context to SEO.

6. Long-Form Content

It is no news that long form content ranks higher in Google. For text search, the word count of higher-ranking pages is 2400+ while for voice search 2300+. So the ideal word count would be 2000+ on your website.

But, a long-form of content will also mean that you would have to provide high-quality content which keeps your readers engaged till the end. Detail-oriented content will help you make your audiences scroll till the end.

It will be an important part of the upcoming years too. But the content should be engaging foremost because it often happens with long-form content that people lose interest and do not read everything.

7. Repurpose Old Content

With the evolving trends, you constantly need to update your older content. With newer sources to help you optimize your content such as Shopify SEO service, you can accurately add SEO-friendly and more detailed content to your current website. Audiences will always want to read something new, so updating the content will make it rank higher.

Conclusion

If you want to make your website optimized and constantly expand your business, a strong SEO marketing strategy is the need of the hour. Now that you are well aware of the trends you can integrate them into your website.

If you are creating a new website then these will be helpful. If you are still finding it hard to get a ranking you can always take assistance from a professional SEO agency in the market. They will help you build a strong SEO strategy and help you rank higher on search engines.

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