This week’s fix comes from Victor Hertz, who has created these Honest Logos, which balance just the perfect amount of cynicism and levity for a Friday…
…see more in his Flickr set. Found via theinspiration.
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Nice idea. Working in branding, I’m Constantly reading the mythical ‘brand essence’ of various large corporations, which is always a statement which we are constantly reminded is never to be actually broadcast outside the building. I wonder how this exercise might go if you rendered various brand essence statements in the company’s logotype? Would the two match up or contrast horribly?
