And then it came to pass. London's newest TV Station was launched writes former Newsnight and Channel 4 Producer David Dunkley Gyimah. Here's the catch 22. If you're launching a station you have to big it up. You need eyeballs on your product to make advertisers open their purses. Trouble is in that traditionally English sporting tradition of "knock- the- TV- of- its- peg", you run the
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