Ever since I was a kid, when I Ordered a Pizza from Domino’s it was always the same…thin crust with beef (meatball) and pineapple. Thanks to Domino’s new BFD (big fantastic deal) I can now cement my pizza creation online, and if people like the look of it, they can order it as well.

Springwise breaks down Domino’s new social pizza making strategy…

Domino’s revamped its online presence last month as part of its “You Got 30 Minutes” brand re-launch campaign, including adding the new BFD Builder for custom online orders. Short for Big Fantastic Deal, the BFD Builder lets consumers create the pizza of their dreams—specifying the type of crust, the amount of sauce and cheese, and unlimited toppings—for a flat rate of USD 10.99.

What’s really interesting, though, is that consumers can name and register the pizzas they design in Domino’s BFD database, where they can be viewed and ordered by other consumers. Nearly 12,000 pizzas have been registered so far, including the “Happy Birthday Aaron” and “Rhonda Half Doug Half,” for example. The site even tracks how many people have ordered each registered pizza so far, and consumers can view the database with the most popular pizzas first, as well as by newest, oldest or alphabetically. Top of the “most popular” list, incidentally, is the “Ciao Bella!” which has been ordered over 83,000 times.

So head to the new BFD Builder now and share your creations in the comments.

And if you want to order my creation, the Hawaiitaly, click here.