More and more entrepreneurs today are investing into a home business to create better life for their family. And internet marketing is undeniably one of the most effective ways to promote your home business.
A great deal of percentage out of these entrepreneurs are stay at home moms who are taking life onto their hands and delving into the business world as well to create changes in their life. Either it’s for financial reasons, which is often times the case, but most especially, to create a sense of self-fulfillment.
Social Media as a marketing tool
The use of Social Media – Facebook, Twitter, Instagram, etc. is a great way to market your home business. You are first and foremost creating web presence by creating Facebook pages for example. You can also build relationship through these social medias to relate more to your customers and even would be clients.
Consumers who are creating the demands for your products or services are turning to internet to search for whatever it is that they needed. This is basically why you need an online presence so that they can find you, so that they’ll know you’re existing and available for business.
Marketing is no longer confined to commercial ads on TV, prints and radios, as a matter of fact internet marketing is part of every big company’s marketing plans. And the beauty of internet marketing is that you can start on it freely and immediately with a zero budget.
Blogging for your home business
Now, another way to market your business is by creating blogs. People enjoy learning and again with the advent of technology, internet is the easy choice for them to look for something that they either need or simply of interest for them.
Through blogs, you’ll be able to offer more to the public other than your product or services. For instance, through blogs, you can share educational information or inspiring stories that can connect or affect people. Especially those within your ‘niche.’
Why blogging is important?
For the very reason that you want to create online presence, you also would want to establish relationships and connect more to your readers. You want them to keep coming back for more, you want to make a lasting impression that your name, your brand, will stick in their heads long after they avail of your product or services. You want to create your own community.
Why you may ask? You wanted repeat sales of course, you wanted them to freely advertise your product and services on your behalf and you want to establish goodwill that can serve you long term.
How to start a blog?
You may be wondering, “okay, I get it, I need a blog for my home business but how to start a blog exactly?”
Well, it’s quite easy, a lot of platform is available online for free. There is WordPress, Blogspot, and Tumblr to name just a few. These are for free and you can simply sign up and start blogging.
You would want to decide first on what you wanted your blog to be like, think of a theme that interest you so that blogging will be easier and enjoyable aside from its marketing benefit.
Say for example, you’re offering baby products, so talk about family – taking care of the kids, or simply sharing your parenting experiences to your readers.
Taking some considerations on how to start a blog
A lot of people’s concern may be centered on the idea that blogging takes technological know-how. Well it does, but with a little time invested you can easily learn your way around it.
Then there’s the concern that blogging takes time, that time will need to be devoted ‘managing’ your blog. And for most entrepreneurs, especially the stay at home moms, time is of utmost importance and ‘spare’ time is a luxury.
These concerns are very real and are very understandable, and make valid considerations when deciding on how to start a blog.
How to start a blog wisely
I feel so fortunate to know of a blogging system that deals directly to the concerns mentioned above.
Get inside an amazing blogging system that makes starting a blog so easy, its granny proof! It will also take basically half the time it would normally take you when working on your blog and yet will yield results that is twice with half the effort you invested in it. Amazing right?
This blogging system has empowered me in a lot of ways even outside of my home business. Blogging allows me to connect to my creative side, I’m an artist first and foremost and I can’t be any happier to be able to manage my time to dedicate to my other passions in life aside from creating a sustainable life for my family.
With new features inside the platform, this blogging for your home business is in a new level!
Not only that it’s granny proof, it also has a mobile app that will let you create video and audio recording from your mobile and upload it instantly to your blog with a couple of clicks. You can be anywhere you wanted to be or anywhere you have to be, and still be able to access your blog directly from your mobile.
With Empower Network, I can spend time blogging – sharing inspiring stories and informative pieces that can affect other people’s life – and can also spend time with my family to bond and travel and even enjoy leisurely walks with my dog Irie!!! And this is all while I’m managing my home business for a better life for my loved ones.
So, if you’re planning to give internet marketing a go, take the time to know more on how to start a blog for your home business in a hassle-free way!
Lisa Burnham is an artist-ecoactivist-entrepreneur mom to two wonderful kids and wife to a surfer! She teaches for 25 years to children of all ages, has an art education and speaks Spanish, pretty well, too! This mom loves traveling, gardening and anything green! She lives in San Francisco, California just a block away from the ocean. And she has a pitbull named Irie.
Lisa is living the life – enjoying freedom and embracing a more meaningful life while creating a sustainable business that keeps her mobile and free! Connect with her and start your own journey towards the realization of your dream life!
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About Empower Network
Empower Network offers six unique business and marketing software products and tools, including its signature blogging system, video hosting, training and coaching packages for start-up, home-based, small and medium businesses. Headquartered in St. Petersburg, Fla., David Wood and David Sharpe founded Empower Network in 2011 to empower small-business owners to make money online without dealing with the technical, marketing, payroll and overhead challenges that frustrate many entrepreneurs and small-business owners. Empower Network’s signature product is a viral blogging system geared toward helping its 30,000 affiliates and 70,000 members use the Internet to grow their businesses online, taking them from disenfranchisement to full self-empowerment through the use of blogs, direct sales and online marketing.
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