This previously published article was updated on June 19, 2019.

Pressure-sensitive adhesives are the unsung hero of your product Label. The right Adhesive makes sure your label looks good long after it’s applied, from shipping to point-of-purchase and throughout the product lifecycle. And although you’ll never see it, using the wrong adhesive will turn customers away. Even the most expertly designed won’t help a product sell if it’s sliding off, peeling or wrinkling.