Variable data Printing (VDP) and variable image printing (VIP) have been around for years, since the dawn of digital label printing. And yet many brand owners are still unaware of the tremendous benefits it offers. Far from its technical sounding title, variable printing offers clear and obvious benefits for brands– cost savings, package personalization, and design flexibility.
This post first appeared on Label Tips, Label News, Label Design & Marketing Advice, please read the originial post: here