Client: Blue Music concert organizer Bucharest.

Problem: Because the Blue Music Logo was frequently used both for promotion in the media (posters, folders, magazine adverts and tv spots) and inside by the employees, there was need for rules of using the logo.

Solution: Visual Identity was made up and regulated in a complete Identity Manual that contained: rules for using the logo and customized stationery design,inscription of promotional materials and car wrap, so that all elements of visual identity are a unit.

Solutie: Identitatea vizuala a fost cosmetizata si reglementata printr-un Manual de identitate complet care continea:
reguli de folosire a siglei cat si designul pentru papetarie personalizata, inscriptionare materiale promotionale si colantare auto astfel incat toate elementele de identitate vizuala sa fie unitare.

General facts about customized stationery: A company has the duty to communicate in a convincing manner about its products and services. Communication starts with the simplest company materials:business cards, portfolios, envelopes, letterhead paper.