Client: Coloruza
Problem: Coloruza offers services of murals for children. The main need of the client was emphasizing the new service concept at visual identity level. The solution was supposed to suggest joy and color in a child’s life.

Solution: The visual identity created is based on two words that aim at the target (parents with small children): color + ladybug. So it turned into an invented word, easy to remember and recognise – Coloruza. The colors were chosen following the same criteria, pink+green+violet, colors that define childhood and send your thought to sweets and toys.

General facts about the brand: The fundamental idea and the concept behind a “company logo” – the Brand, represents everything a company does, everything they own, and produce must reflect the values and aims of the company as a whole. It is the consistency of this basic idea that shapes the company, leading it, showing what it represents, in what it believes and why it exists. The brand is the emblem of the company perceived emotionally as a whole.