Client: European Flora | Link

Project description : I created for European Flora the site for selling flowers in Russia. It is about a classical Virtual Store, created on Magento platform, which has the following functions : order  product, buy product, add to wish list, open account, newsletter module, blog section, pay by PAYPAL and 2Checkout.  Display for different prices for each region selected, that is : Russia, Ukraine, Latvia, Kasakhstan, Estonia and Belarus. The order form was simplified from the 6 standard steps to only one. I decided on a visually simple approach, but at the same time, an approach which could concentrate the user’s attention on the products and thus, obviously, on conversion.

General facts about the virtual store : The online medium has an increasing number of Virtual stores. These are easy to access and  manage, and promotion costs are minimal. The Internet is the best “owner” you can ever have! A virtual Store has the advantage of being open 24 hours a day, all week, all year, without rent and utilities bills, without fear of crimes, accessible from everywhere to every person with Internet access; these are some of the advantages of an online store. A virtual store helps you increase your sales.