When it comes to managing the production of content for marketing and creative teams, having the right processes in place, supported by the right technology, is key. Especially as we continue working in more remote and virtual environments, having the right platforms in our martech stack will be critical for content teams to continue producing impactful content that drives business objectives.

That is where Inmotion Ignite comes in. ignite is a Marketing Resource Management (MRM) platform that drives alignment, delivery, and accountability among relevant stakeholders to achieve better content outcomes. ignite is a scalable, configurable, flexible platform intuitively designed specifically for the needs of marketing teams and content creation. With inMotion ignite, content teams can develop a cycle of continually aligning, managing, and assessing their work against organizational objectives.

If you are looking for a platform to help your team achieve better content outcomes, then here are 5 things you need to know about inMotion ignite.

inMotion ignite is built specifically for marketing and creative teams that embrace content to further their brand

If you spend much time searching for project management tools on the internet, you will quickly realize that there are nearly endless options to choose from. However, many of those platforms are not built with content teams in mind. They often focus on the needs of development teams, or IT, or even the full enterprise. This means they don’t have key features that marketing and creative teams rely on, like complete and comprehensive request intake, or seamless review and approval. inMotion ignite is designed specifically for marketing and creative teams that produce a wide variety of content, from graphic design, to video, to print, and digital. ignite is a single, end-to-end solution for content production management, and helps content teams streamline their full workflow in a single system.

inMotion ignite is flexible and configurable to work the way you do

We know that every team works a little differently, and even on the same team individual team members will want to manage their work in different ways. Managers need high-level views to keep track of what everyone is working on at once. Designers need checklists to work against each day. And everyone has a different preference for visuals – Do you want to see your work on a Kanban board? A timeline in a Gantt chart? The month’s projects on a calendar? inMotion ignite accommodates all of these and more with custom views.

Additionally, every team has a unique process. ignite doesn’t ask you to change how you work to fit the software – we built the software to fit your process. Set up custom review routes, project templates, and build your own request intake forms so that every step of your workflow is tailored to your team’s specifications.

inMotion ignite helps you leverage data to assess performance

Having access to data related to your content production process is key to maintaining the align, manage, and assess cycle. Without data you cannot meaningfully assess your work. That is why inMotion ignite comes with a robust reporting suite, including a Data Warehouse, that tracks everything you do in the system and allows content teams to build custom reports and track key metrics.

In 2020 ignite users tracked key performance metrics to help them reinforce a cycle of align, manage, and assess. They…

• Submitted 140,160 requests
• Delivered 135,464 files
• Completed 13,423 Campaigns
• Finished 164,028 Projects
• Checked off 757,945 Tasks
• Received feedback 823,919 times, with a total of 2,137,027 comments
• Got perfect marks on 29% of their proofs that were “Approved As Is”

inMotion ignite is intuitive for stakeholders to learn and use

“Can you just send it to me in an email?” What a frustrating thing to hear after your team has invested in a new work management platform. Yet, this is a common reaction stakeholders have when asked to learn a new process. It’s understandable that they will push back on change. However, you can increase the odds that your stakeholders will adopt new technology if you find something that is intuitive and easy to use. The relationship between stakeholders and content teams is top of mind for us at inMotion ignite, so we purposefully built a seamless experience for stakeholders in order to increase adoption.

We’ve made it easy for stakeholders to submit requests for new work and give feedback on proofs. Everything they need is located in a central dashboard, and they receive notifications via email. Additionally, ignite keeps all your communication with stakeholders in one place (hint, it’s not in your inbox), and also automates reminders about outstanding reviews and enforces deadlines so you don’t have to.

inMotion ignite puts your team in control

The problem with so many generic project management platforms is that they don’t differentiate between core team members and stakeholders. This often results in stakeholders having too much control over the process. For example, new work requests may be automatically accepted and converted into projects without a traffic manager having a chance to review. inMotion ignite is specifically built to keep the control of the content production process in the hands of the content team.

Core team members, not stakeholders, define the process, set the deadlines, and determine when new projects are ready to be accepted. Additionally, flexible permissions in ignite allow you to give every team member the exact level of access they need.

Ready to align, manage, and assess in order to produce better content outcomes? Sign up for a demo of inMotion ignite today!

Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual Creative Management Report for 4 years, webinars, content sessions for major industry events reaching audiences of 11,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.