Every year, the folks at Adobe Stock shift through data from Adobe users and emerging Trends in the arts, news, and economy to identify the top creative trends for the upcoming year. This year Adobe has expanded their predictions to include not only Visual Trends, but also Motion Trends and Design Trends as well.

 “As part of the Adobe family, we know creativity spans many perspectives, mediums, and skills. That’s why we’re so excited to venture with you into this year’s trends, expanding from  photography, illustration, and vectors to the worlds of motion graphics, cinematography, graphic design, and the world of 3D renders and immersive experiences. Consumers are pushing brands to keep up with an ever-widening world of aesthetic shifts. Beyond trends, there’s a growing need to deeply connect to larger cultural, economic, and social movements through a multitude of industries. No trend exists in a vacuum — every trend is connected with a multitude of references and microcultures, all fostered online.”

Here are Adobe’s top creative trends for 2020:

2020 Visual Trends

1. All Ages Welcome. “The new imagery around age aims to construct visual narratives around how vital their lifestyles continue to be. We’re thrilled to see industries that haven’t always spoken to a wide range of ages — like fashion, beauty and wellness — now acknowledging the vibrancy of varying experiences and audiences in those age ranges.”
2. Express Yourself. “In the market, we’ve seen that consumers are eager to see themselves represented authentically. That’s not new this year — it continues a trend we’ve observed for the last several years, and it shows no sign of slowing down. If anything, the demand for imagery that represents all the diverse facets of humanity and the realities of modern life has grown significantly stronger, and mainstream conversations about the meaning of diversity and inclusion that gained a new level of sophistication.”
3. Makeup is Not a Mask. “One of the ways we’re seeing people celebrate the genuine is through expressive reimaginings of what “beauty” can be. The use of makeup as a tool for self-exploration and creative experimentation is one facet of that. One spin through Instagram will tell you that today’s makeup is not about “hiding flaws” — it’s about standing out.”
4. From Me to We. “When it comes to visual imagery, brands are finding that images presenting a strong sense of community and meaningful lifestyle choices resonate best, creating a quick connection between companies and conscious customers.”

2020 Design Trends

1. Handmade Humanism. “Artists craving a natural touch have created an emotionally approachable style that is notable through its simplicity and handcrafted tone. We look to artful and DIY-influenced elements for a fresh and personal touch in a digital world.”
2. Art Deco Updates. “Striking, nostalgic visual elements reminiscent of the bold Art Deco age have been bubbling to the surface. In response to the pervasiveness of sleek, flat, minimal design, vintage styles are being reworked to incorporate futuristic details while retaining their decorative appeal. Geometric patterns, metallic elements, and sleek typography add elegance and elevate brands.”
3. Semi-Surreal. “Fantastical imagery brings a vibrant new perspective across all mediums. 2020 will show us many artists using new tools and techniques to create the impossible and alter our vision. These visuals inspire curiosity across global audiences.”
4. Modern Gothic. “Artists are creating daring dichotomies between analog and digital elements while experimenting with the dark and dramatic. Futuristic materials, moody lighting, industrial influences, and striking typography make this edgy visual approach seem simultaneously old-world and visionary.”

2020 Motion Trends

1. Environmental Documentary. “The discussion of climate, based on science and real policy ideas, will be a prominent part of many industries’ narratives in 2020. Brands and programs will be using a documentary film style to portray the challenges and possible future the world faces due to climate change.”
2. Movement Response. “Viewers now expect social media videos with exciting, interactive graphics. This new standard drives increased development of graphics that respond to movement, attracting eyeballs and increasing engagement.”
3. Liquid Abstract. “Liquid abstract forms are natural and organic, leading to freely-flowing shapes with powerful curves. This style contrasts with ubiquitous geometric and functional design, creating dynamic and fluid compositions.”
4. Neon Glow. “Moving neon elements create a dynamic energy. What began in cinema now appears far beyond the movie screen — today, viewers see these elements in Netflix series, music videos, games, and social videos. Neon in motion assets adds a jolt of energy and glow, creating a retro feel that is simultaneously visionary, fun, and electric.”

You can read the full article on the Adobe Blog.

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