Analytical Creativity: The Key to Successful Collaboration with Marketing

Creative teams want to become informed, respected contributors to their company. To forge a stronger partnership with management, designers must embrace a shared language that’s focused on KPIs that drive the business and show how their work contributes to them.

You’ll discover:

• How Delta Vacations leveraged data to strengthen the relationship between their design team and marketing
• Which metrics your creative team should be tracking
• How creative teams can have a meaningful dialogue and become true business partners

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