Copy.
User interface messages (copy) play a crucial role in today’s emotionally influenced audience. Many inspirations are floating around for us to learn and consume in our next communication strategy, as Copy material. A past post of mine has a collation of examples – read here…
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Today, I came across another great example of a smart copy.
TeuxDeux.
While signing up, it uses “connecting” words such as Skeptic and Believer – respectively for a monthly subscription and yearly subscription. Really smart. Another little gem on the same form is the play on phonetic similarity with the action: “DO”; notice the action button saying: LET’S DEUX THIS!
Neat stuff!
This post first appeared on IDYeah Had A Voice | UX, Usability And Design, please read the originial post: here
