There’s nothing Plum Creative likes more than high-fashion at high street prices, so when we got the chance to collaborate with Canada’s pride and joy, Joe Fresh on the launch of the brand in the US we leapt at the chance.

The brain-child of Joe Mimran, the man behind Club Monaco, Joe Fresh offers fashion, accessories, skincare and beauty at prices that simply can’t be beat. The Canadians know a good thing when they see one and in just 5 years, Joe Fresh has become one of Canada’s favorite brands with more than 300 stores across the country.

The brand will make it’s US debut this Fall with it’s first store opening at 510 Fifth Avenue, New York.

We’ll keep you posted on upcoming developments and projects.