First, a Comprehensive Understanding of competitors
Search the key words in Baidu and Gougou to see if there is an associated web site. If not, congratulations. Initial position is good. If so, enter the website to have a look. There are several values of note: PR value, content completeness, the number of pages indexed by search engine, backlinks number and whether a top-level domain name is. Record the data! It is useful to you.
Secondly, a comprehensive understanding of the target population
Put some posts similar to survey in the relevant forums, and see how many people get back to you! If a reply is too small, it is very likely that your location is not supported. In general, many people who reply your post will also give some advices to you. Chat more with the surrounding and online friends and tell them your ideas. You will receive adequate guidance. Try to find the "common" between you and the target population. What is the common? That is Great minds think alike. This can develop your site. Do not go its own way. Your site is for everyone to see, not yourself.

Third, a subdivision of the target population
This is important. Our website is for whom to visit. Perhaps is all subjectivel.But objectively not the best. If an e-commerce web site, your target populations are all people. 3000IP flow every day, what income do you think your website give to you? Similarly, your target group is part of the people and 3000IP flow every day. You compare, which gives you maximum return?
Website localization is a very complex process and also a wide range. Here, I just preliminary talk about it.
Site location is the first step of your web design. And it is also very important.