The answer is yes if........
- You don't thank a customer for his business
- Every penny you put into advertising does not tell you whether your ads are working
- You don't have email addresses or contact telephone numbers for your existing clients, to get repeat business
- Everyone who contacts you by telephone or email is not converted into a customer
- Every letter you write, invoice you send or payment you make does not open an opportunity for a sale
- A person visits your website and you don't hear from them again
- 4 months go by and your existing clients haven't heard your latest news and offers
- Potential clients who make enquiries by phone, email or website leave having no clear idea how you and your company can benefit them
