Airbnb has introduced a new category of stays named Icons, which features unique and immersive experiences in some of the world’s most iconic settings. The launch collection includes 11 experiences, each priced under 0, with many being free. Among these is a fantastical stay at the house from the animated movie Up, complete with balloons and a mid-air suspension. Other highlights include an exhilarating night at the Ferrari Museum, which offers a lap in a 296 GTB, and a stay at Prince’s famed residence from the movie Purple Rain .
These special stays are affordably priced, with most being offered for free and none exceeding 0. The booking process itself adds an element of excitement: as a countdown timer ticks down, prospective guests can request bookings through the Airbnb app. Those selected are awarded a digital golden ticket, a nod to the golden opportunities these stays represent. With more than 4,000 such experiences available until the end of 2024, Airbnb aims to provide greater access to these unique offerings compared to their limited promotional stays in the past.
Marc Gené, a professional driver and Ferrari ambassador, invites motor enthusiasts to a unique Airbnb experience at the Museo Ferrari in Maranello. This event, which is part of the Icons collection and scheduled for May 19, includes an overnight stay in the Sala Delle Vittorie, surrounded by Ferrari’s elite trophies and historic race cars. The room houses over 110 of Ferrari’s most prestigious trophies and provides a backdrop of cars that have carved their niche in racing history.
The adventure begins with VIP treatment at one of the world’s premier racing events in Emilia-Romagna, complete with exclusive access to the paddock area – a privilege that even Gené admits took him years to gain. Following the races, guests will dine at Cavallino, a globally acclaimed restaurant where Enzo Ferrari himself watched his beloved races.
The evening culminates with a stay in the Sala delle Vittorie, where every design element echoes the heritage of Ferrari. From the 3,000 meters of metal mirroring the length of the Fiorano racetrack to the leather-stitched beds crafted from the same material used in Ferrari’s classic race cars, every detail immerses guests in the luxury and legacy of Ferrari. The room showcases an array of Ferrari reds, with the latest shade adorning the bespoke bed for the stay.
The experience peaks the following morning when guests join Marc Gené for a pulse-racing lap on the Fiorano track in the formidable Ferrari 296 GTB. This intimate encounter with the power and beauty of Ferrari is not just a stay but a pilgrimage for motorsport aficionados.
For those eager to secure their spot in this limited engagement, booking requests must be submitted by May 8, 2024. This unique Airbnb experience promises not only a night at the museum but a vibrant journey through the heart of racing excellence, guided by one of Ferrari’s most passionate ambassadors.
