January 22nd 2022

The physical store as a retail occasion remains, at least pre-metaverse adoption, experientially distinct from the transactional nature of e-commerce. In order to meet a consumer base spending more of their time, and more of their dollars, online, Retailers are leveraging an increasingly potent suite of in-store technology paired with next-generation operational enhancements to drive loyalty while capturing spend, and remind shoppers of the magic of the in-store occasion. By taking strategic cues and best practices from digital to optimize the omnichannel brick-and-mortar experience, including focusing on convenience, personalization, and the in-store occasion’s unique potential to inform and educate, retailers are able to meet and even exceed the expectations of their shoppers, while at the same time drive customer acquisition and growth. An innovative array of omnichannel tools and solutions are helping retailers reinvent the in-store shopping experience. By integrating next-generation technologies like smart displays, augmented reality activations, and more, retailers can provide consumers with greater access to information as well as better understand the way their shoppers are interacting with products and displays. Operational enhancements like mobile dashboards, streamlined order picking, and intelligent inventory management systems allow for greater frontline staff agility and flexibility, while providing retailers with strategies to remove friction from the shopping experience and maximize customer satisfaction. In this report, the PSFK Labs team explores the tools, technologies, and solutions brands and retailers are launching in order to integrate omnichannel convenience and drive sales across brick-and-mortar locations. Learn about the pre-, during, and post-purchase solutions being deployed to provide an innovative and optimized experience across the entire shopping journey. Through five featured trends and highlighted marketplace examples, this report will help your organization develop a retailing approach that utilizes technology, computer vision, and automation in order to provide maximum personalization and convenience.

This post first appeared on Ideas For Innovation | PSFK, please read the originial post: here