Once you have a Logo you love, you’re one BIG step closer to getting your business in front of a whole lot of people.
It’s the most important part of your visual identity, and using it for different branded applications will help you gain recognition and instantly appear more professional and legitimate.
Here are 18 branding ideas that’ll put your logo to work (plus resources for making each idea happen).
1. Add it to your website.
A website is a HUGE part of your brand and business. The two most common areas to put a logo are the header (usually in the top left) and the favicon, the small icon next to your address bar or the title on your browser tab.
You can also use your logo in the website footer, or on the checkout page if you run an ecommerce business.
For the header, ensure your logo is legible on different screen sizes so it makes impact as soon as someone lands on your page. For the favicon, consider using the icon-only version of your logo to fit a small space (16×16 pixels or 32×32 pixels).
Instructions for adding a logo to your website will depend on the platform you’re using to build it — see these how-to articles from Etsy, GoDaddy, Shopify, Squarespace, Weebly, and Wix. (If you’re using WordPress, your logo placement will depend on the theme you choose.)
2. Insert it in your email signature.
An email signature is a no-brainer place to put your logo because it reminds people of your brand whenever you send a message or reach out to someone new.
See this help article for instructions on how to add your logo to a Gmail or Outlook account.
You can also use email signature generators like this one. Upload a PNG version of your logo to Dropbox, Google Drive, or a similar site, right-click to copy the image URL, and paste it into the generator tool.
3. Use it on all your social media channels.
Once your logo is ready, you have a go-to profile photo for all your social channels! If you have an icon-only version of your logo, it can be a great choice because it makes a big impact in a small space.
For more tips, see this article on how to use your logo on social media. And don’t forget to add your logo as your profile on video chats you might use to run your business, including Skype, Google Hangouts, or Zoom.
4. Get business cards.
One of the most exciting places to see your logo is on a business card. It’s a physical representation of your brand you can share with anyone who’s interested in your products or services.
Decide if you want a horizontal or vertical layout, a traditional size (3.5” x 2”) or something different, and white or colored cardstock.
Note: With Logojoy’s business card design add-on, you’ll get a sheet of designs with your logo and contact information in different layouts. You can upload these designs on popular print-on-demand websites or send to a local printer to get business cards made.
A few places to get business cards printed:
- Avery
- GotPrint
- MOO
- Vistaprint
5. Put it on a T-shirt, hat, hoodie, or other piece of clothing.
You can put your logo on a range of apparel to show off your brand IRL and get word-of-mouth advertising in the process. For the best results, always send vector logo files (EPS or SVG) when getting clothing and swag made.
Also, make sure to consider logo placement, sizing, and the material (and color) you’re printing on to make sure your branded gear looks amazing.
Places to get clothing printed:
- Artik
- Custom Ink
- Vistaprint
6. Make stickers or labels.
Available in circle, square, or die-cut (custom) shape, stickers can be used on packaging, handed out at events, or stuck on laptops, notebooks, and more for portable branding.
If you’re going to be using a high volume of stickers for packaging, it’s a good idea to buy them on sheets or in rolls.
Here are a few of resources for getting logo stickers:
- MOO
- StickerGiant
- Sticker Mule
- StickerYou
7. Use it as on images or videos.
Want to put your logo on Instagram posts, social media cover images, or product photos? Use a free program like Inkscape, or PicMonkey to create watermarked images, or a paid program like Adobe Illustrator.
Make sure to use the transparent background version of your logo!
8. Put it on letterheads and envelopes.
Putting your logo on letterheads and envelopes makes your business instantly appear more professional and trustworthy. Use a transparent background version of your logo; you’ll be using it on a white or colored background, depending on the document.
See this article on how to add a logo to a letterhead in a Microsoft Word or Google doc.
9. Add it to your invoices, receipts, and post-purchase emails.
Speaking of documents, don’t forget to add your logo to invoices and receipts after you’ve completed work or made a sale. It’s one more step in your customer journey that will leave an impression.
Instructions for adding a logo to your website will depend on the software you’re using to build it — here are how-tos from invoicing platforms QuickBooks, Wave, and Freshbooks.
And if you’re sending out email marketing campaigns, post-purchase emails, or automated shipping notifications, brand these messages by putting your logo in the email header (see how to add your logo to your MailChimp and Shopify email templates).
10. Create branded presentations.
Are you creating a presentation on PowerPoint, Google Slides, Prezi, or another online platform? Use the transparent background version of your logo in the footer of every slide, and feature it prominently on the opening and closing slides to drive your brand home.
You can also create a presentation template with your logo and brand colors to ensure you’re ready for client pitches, training presentations, and more.
To do this in PowerPoint, create your template and then click Save As > PowerPoint Template (.potx).
11. Set it as your desktop and phone wallpaper.
To see your branding every time you unlock your computer, phone, or tablet, make a logo version of your wallpaper (this is also a great idea if you have company devices to give to employees or use at events).
To create custom wallpaper, you can use a free program like Canva. Or, if you purchased a Logojoy social media kit add-on, you’ll see versions of your logo sized for your desktop wallpaper, iPhone (can be used on most phones), and iPad.
12. Put it on packaging.
If you run an ecommerce or retail business, you have a unique opportunity to use your packaging to increase brand recognition every time you send or sell your goods to a customer.
Packaging options include paper bags, boxes, poly mailers or padded envelopes, cardboard tubes, stickers and labels (see #6), packing tape, wrapping or tissue paper, postcards, and receipts.
For a budget-friendly option, start with utility packaging (e.g. blank boxes) and customize with stickers, stamps, or packing tape. You can decide if you want to upgrade to custom-printed bags or boxes when your business is more established.
Places to get branded packaging:
- Sticker Mule
- Uline
- 4imprint
13. Print brochures, menus, notecards, postcards, and more.
What better way to show off your logo than on brochures, postcards, menus, posters, and other collateral?
When you’re working with a professional printer, send them your vector logo files — either EPS or SVG — and always request a proof before moving forward with a print run.
Places to get brochures, postcards, and more printed:
- MOO
- Primoprint
- Overnight Prints
14. Get branded office supplies.
Want to brand your office space — even if it’s your home office or kitchen table? Get your logo printed on supplies like coffee mugs, sticky notes, mousepads, pens, pencils, desk calendars, sticky notes, notebooks/agendas, and more.
Here are a few places to get custom office supplies made:
- Artik
- Inkhead
- 4imprint
15. Swag it up.
You may have already printed stickers, T-shirts, or office supplies to use as swag. But if you’re looking for other creative branded applications, there are MANY more.
Think keychains, magnets, pint glasses, lighters, stress balls, carabiners, water bottles, bottle openers, temporary tattoos, puzzles and games, energy bars…and beyond!
To get all kinds of custom swag made, check out these resources:
- Artik
- Visaprint
- Totally Promotional
16. Get decals for your walls, windows, or vehicles.
Decals are a relatively inexpensive (and fun!) way to brand a space or vehicle.
Use easy-to-remove wall decals for office and boardrooms, window decals (or front-adhesive stickers) to call attention to passersby, and weatherproof stickers (such as vinyl lettering or bumper stickers) if you want to use your logo on vehicles or outdoor windows.
Here are some places to get decals made:
- Sticker Mule
- Sticker Giant
17. Have it turned into a rubber stamp.
Having a stamp of your logo is the ultimate in branding convenience — you can use it on packaging, labels, printouts, receipts, and more!
Choose from self-inking stamps (pre-loaded with ink) or a traditional rubber stamp with an inkpad. Use your brand guidelines to get your stamp made in the exact color of your logo.
Where to get stamps made:
- Simply Stamps
- Vistaprint
18. Print it on party supplies.
Throwing a big party or grand opening? Don’t miss the chance to brand your party supplies, including cups, napkins, plates, coasters, and more. Check out Totally Promotional for party supply options.
And there you have it — 18 ways you can use your new logo to brand your business and share it with the world!
Pick the branded assets that make the most sense for what you’re offering, and remember: there are plenty of ways you can brand your business on a budget, whatever stage you’re at.
Now…go work your logo!
The post 18 Branding Ideas to Bring Your Logo to Life appeared first on Logojoy.
