by Charlie Mathews (@CharlesLeeZA) A brutal year for some, a victory for others. Big global agencies floundered in 2017 but the year marked the rise and rise of local black agencies and black creatives. Viva!

Charles Lee Mathews (@CharlesLeeZA) is the founder of TheWriters.co.za, a boutique strategy and content shop that helps brands better connect — and engage with — the people who matter most. When not writing, or thinking about human behaviour, Charlie creates The Marketing Mice exclusively for MarkLives.

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