Credits

The Ariel Share The Load campaign was developed at BBDO India, Mumbai, by chief creative officer Josy Paul, CEO Ajai Jhala, executive creative director/copywriter Hemant Shringy, creative director Umma Saini, agency producer KV Krishna, planners Rajat Mendhi and Mannish Sain, account managers Rohit Chatterjee and Nilza D’Mello.

Filming was shot by director Shimit Amin via Red Ice Films, Mumbai, with creative Nisrin Aziz, executive producer Vandana Singh, producers Gary Grewal and Richa Krishna Lal, director of photography Sylvester Fonseca.

Sound was produced at Riversound. Editing was done at Prime Focus by Niles Girdhar and Vishal. Telecine was produced at Nube Studio by Navin Shetty.