Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset.This is called the MAYA Principle and it’s the secret behind the industrial design of the Coca-Cola bottle, Shell Oil Logo, and the Greyhound logo. Author/Copyright holder: Raymond Loewy. Copyright terms and licence: All rights reserved Designs and drawings by Raymond Loewy who designed the Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, and the Greyhound logo. Why not learn from the best design experts with the most impressive track record? Raymond Loewy (1893-1986) is often referred to as the father of Industrial Design and his...