Following the steps below helps you be Creative while designing the web. 

Create a plan 
If you’re stuck and not sure how to start a new project, creating a basic plan and specifying the necessary Elements to include can help. Once you’ve created the foundation for web design, you’ll have more freedom and flexibility to make changes and break some of the rules you’ve created. 

You can start by defining your client’s goals for the site, which you can do through a website design questionnaire. Understanding your client’s objectives can help you Focus on the elements that should be included in the design. 

Once you have a clear idea of ​​the type of design you need to create and the client’s requirements, it’s important to document everything in a web design style guide. This not only helps you be consistent but may also be needed in case someone else needs to interfere with your design. 

Define the layout of the page 
When you need some creative inspiration, it can be helpful to step away from the design and look at it from the user’s perspective. You might need to buy fonts. One way to do this is to focus on high-level details and the most visible elements that are the first to catch a visitor’s eye. 

Make drawings of the page on paper or board. This allows you to create basic visual hierarchies and structures without worrying about extra details like fonts or page colours.

You should also make sure that the site is well structured for both visitors and search engines. Proactive planning for Search Engine Optimization (SEO) can generate some important design ideas. Do not forget to add the grace of serif font in your design.

Think Mobile-First
Another tip is to change your design process, or more specifically, the order of your work. For example, you might consider a mobile-first approach when taking on a new web design project. This means thinking first about the mobile version of the web. 

Google’s announcement of a mobile-first index shows that presence on mobile devices is an important ranking factor. It also emphasizes the importance of responsive design. 

A mobile-first strategy can generate ideas that fit on small and large screens. It also gives you the opportunity to look at your design from a different perspective. 

Focus on minimalism 
When trying to create a unique design, it can be easy to get carried away by the many features. However, never forget that “less is more”. 

If you want to increase your creativity, perhaps you should consider a minimalist design. Minimalism can have many advantages for web design, because even if you remove some elements, the ones that remain take on more importance. 

Minimalism can also improve site navigation, as users are not overwhelmed with multiple choices. This also helps in improving the speed of loading times and SEO.  

Minimalist designs focus only on what is necessary and use space strategically. It’s also a good idea to use large, bright images, significant colour contrasts, and eye-catching typography. 

Use A/B Testing
When you’re unsure about which creative to use for a project or you constantly feel the need to change designs, a technical approach can help. Using A/B testing and offering different versions to site visitors allows you to make decisions based on real data and consumer preferences. Ultimately, this can improve the User Experience (UX) and User Interface (UI) on your site.

You can perform A/B testing on WordPress with Google Optimize to see what performs best with your users. It would also be good to test different pages (especially the home page and landing page) and include the colour palette, typography, Calls to Action (CTA) and other elements in the tests.