At the height of the Web 3 Madness in April 2021, Sega was one of the largest companies devoted to its future in the “play to win” scam. Now, just two years later and stern completely off that market, Sega has changed its mind.

as we wrote In that case, in a story entitledSega Wants To Sell NFTs, Might Fuck It Quickly’:

Sega Japan announced earlier today that it will enter the NFT business, partnering with (and buying stock) with a company called Double Jump Tokyo, with plans to sell not only character-related tokens but also NFTs in future games.

The announcement is poor in details, but as Pocket Gamer reports, Sega hopes this will “be the beginning of a sequential expansion to a variety of content, including IPs currently in development and new IPs to be released in the future.”

These plans are now mostly made for. In an interview with BloombergSega’s Co-President of Operations Shuji Utsumi said the company will now “withhold its biggest franchises from third-party blockchain gaming projects so as not to devalue their content”. “Raf plans to develop its own games of this genre, at least for now.”

“Ultimately, we’re investigating whether this technology will actually be successful in this industry,” Utsumi told the site, adding that while its “biggest franchises” have been removed from the table, the “lesser known” properties are: Three Kingdoms And Virtua Warrior It will still see some NFT connections, even though it comes from third-party providers.

However, his best quote is where he clearly says it. “The action in play-to-win games is boring. What’s the point of games if they’re not fun?” Man, that’s what we were telling you in 2021, glad you’re here.