The developers behind Temtem, an MMO that takes more than a little inspiration from Pokémon, have teamed up with Humble to handle distribution, marketing, and other business-related concerns while the studio focuses in on the nuts-and-bolts development of its game.
In an update posted on the Temtem Kickstarter page, developer Crema explains that the task of creating a game is a big one.
"There are so many things involved in the process and a team our size can hardly manage to achieve every single one of them correctly," the developers write. "There's so much more involved in the process that is not really developing the game: marketing, contacting distributors, merchandising, reaching out to streamers and sites, talking to platform holders…"
Thus, Crema has partnered with Humble, who will be handling the publishing side of Temtem. The move makes sense: as Crema points out, there are myriad considerations to take into account when planning out your development time, and Humble already has a solid base of both customers and industry partners to leverage when it comes to publicizing and launching a game.