It’s not necessarily been the easiest month for PlayerUnknown’s Battlegrounds. With the ongoing rise of competitor Fortnite Battle Royale and reports that the game’s player-base has begun to shrink, the game’s meteoric rise seems to have come to an end. That is, if you don’t count the 10 million players who have signed up for Tencent’s Chinese publication of the game.
Tencent is just the start - get ready for the second wave of Battle Royale games.
Industry analyst Daniel Ahmad, who covers the Chinese market, tweeted a screenshot yesterday revealing that over 10 million players had pre-registered for Tencent’s version of PUBG. The number of Chinese players buying into the Steam version of the game has flatlined in the past few weeks, but many assume that a significant audience is waiting for the official Chinese version - which likely feature a few changes so they’ll fit within the country’s cultural guidelines.