‘Chadaro Taza Tazaa’ is a brand established for all true food lovers. The mother company Shree Trikutaa Square Meals (P) Limited was formed with a dream of offering home cooked food for busy professionals, outstation students and all the busy-bees in Mumbai! Though there are many players in this market, Chadaro ventured with an aim to provide ‘ghar ka khana’ experience to customers.
Shree Trikutaa Square Meals (P) Limited established Chadaro in Vasai, as it is a junction that connects central and western line. During their initial market survey it was observed that the dabba services are in plenty but unorganised. Since the market is fragmented, tiffin delivery and delivery radius proved to be a challenge for all competitors. Chadaro countered this with a strong delivery network and various tie-ups.
Chadaro tiffins are delivered to most of the western region of Mumbai, i.e. from Churchgate to Virar. Though established recently, Chadaro gained popularity because of the various services they offer. When talking about food, thali service in Mumbai cannot be overlooked. Chadaro introduced five types of thalis with diverse menu and disposable packaging. Other services like catering for events, catering for conferences, corporate catering, school tiffins and the likes were appreciated and garnered attention. The best feature of Chadaro however is their pure Jain veg tiffins.
Market study and the demand pattern revealed that the demand for Jain veg tiffins in Mira Road was high while the supply low. This is what Chadaro scrutinized and responded to with a swift Jain and Veg tiffin service in Mira Road specifically. They made it very easy – call and order a tiffin and we deliver it right at your door step! A user-friendly website, membership facilities and trial packages simply added to their appeal.
